Meet the Team

Since 1956, this locally owned business has been serving the driving public of San Jose and Silicon Valley.

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No pushy hard-sell

We don't have quotas and we don't work on commission. We depend on satisfied customers.


Gene Brawn I 38 Years Automotive Experience

store Manager

Gene has been with Tires Unlimited since 2004. Prior to joining the TU team, Gene has over 18 years experience a Service Manager, and 24 years experience as a technician, with expertise in Suspension and Brakes. Although his favorite car depends on where he is and what he's doing, Gene's always had a deep love for the late 1960's model of the Shelby Mustang GT500. Outside of Tires Unlimited, Gene is a passionate photographer and loves capturing the beautiful nature landscapes.

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Rhett Whitehill I 10 Years Automotive Experience

general Manager

Rhett's 10 years of automotive experience have a common, central theme: Customer Service Excellence. With prior experience as a Shop Owner, Service Manager, and Service Advisor, Rhett has mastered the necessary skills in automotive service advising and service management in order to provide customers with the five star experience they deserve for all makes and models. Rhett's favorite car is the 2001 Mercedes Benz S55 AMG. Outside of Tires Unlimited, Rhett is a proud Founder of Emerald Hills Railway, which operates a 50's era 12-gauge Carnival Style steam train.

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Marilyn Lattimore I 3 Years Automotive Experience

Assistant Service Manager

Marilyn has been working as an automotive Service Advisor for over a year and recently joined Tires Unlimited as an Assistant Service Manager. Prior to her work in the automotive field, Marilyn served in the Army as a logistics and supply chain manager, bringing a fantastic commitment to service with her. Marilyn doesn't play favorites, including when it comes to having to choose a favorite kind of car. Outside of the shop, Marilyn loves spending time with her son, including taking adorable photos of her son dressed as every kind of Super Hero.

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Dave M. I 39 Years Automotive Experience


Dave is a first-ballot Tires Unlimited hall-of-fame technician, having first joined Tires Unlimited in 1987. With nearly 40 years of automotive repair experience, Dave's seen even the most complicated of repairs. An expert in all-things automotive, Dave finds the most joy in custom suspension work and all-around brake jobs. Before joining Tires Unlimited, Dave worked at European Dealerships, gaining exposure to high-end, luxury automotive repairs. Although Dave has yet to see a car that doesn't break-down, his favorite car is a 1967 Shelby Mustang. Dave loves being outdoors, both at and away from the shop - enjoying a nice BBQ or landscaping when he's at home.


Elmer C. I 31 Years Automotive Experience


Elmer has been part of the Tires Unlimited team since 2017, with expertise in Engine Repair, Diagnostics, A/C and Electrical work. Elmer started his career in 1989 with Smog Pros, and has continued to refine his automotive skills with professional experience at dealerships, independent shops, and with AAA. A Mercedes-Benz fan at heart, Elmer's favorite cars are the S500 and S65. When he's not rolling up his sleeves and investigating complicated diagnostics, Elmer enjoys spending his time fishing in the South Bay.


Tim M. I 32 Years Automotive Experience


One of Tires Unlimited's newest teammates, Tim recently joined in early 2019, with expertise in heavy duty, Remove & Repair (R&R) repairs. Tim's 32 years of automotive repair experience helps him to solve even the most complicated R&R services. With a passion for speed, Tim's favorite car is the Mercedes-Benz CLS550. When Tim's not inside the shop, you can find him lounging on the beach.


Jonte F. I 13 Years Automotive Experience

TECHNICIAN / service coordinator

Tae has been with the Tires Unlimited team since 2013, with expertise in Alignments, Suspension, and all things Tires. Before joining Tires Unlimited Tae was a Marketing Manager at one of the country's largest tire retailers. Tae's favorite car is the 1969 Mustang Boss 302. Outside of being Tires Unlimited's unofficial Shop Foreman, Tae enjoys low key chillin' with friends and family, as well as midnight flights to Las Vegas.